Remove The Uncertainty From Pay Per Click
6 REASONS TO USE OUR PPC CONSULTANCY
NO HIDDEN FEES GUARANTEE
1. LOWER CPC
2. FLEXIBILITY TO CHANGE
3. HIGHLY TARGETED
4. ON-GOING TESTING
5. QUICK SET UP
We will set your campaigns up quickly after your review. This fact finding process is important to get to know your business, past, present and future goals.
6. PERFORMANCE REPORTS
PPC Optimization & Management
Careful management and skilled analysis are essential for a successful campaign
PPC is an acronym for “Pay Per Click” and is a form of paid advertising used by businesses of all sizes and on millions of websites. The major search engines also generate huge revenues from this form of paid advertising.
These advertisements are commonly seen when searching for a product or service and appear at the top and formerly the side of the regular search results in the Google, Bing and Yahoo.
By contrast, the organic results are the companies and individuals that have their website ranked by the Google, Bing or Yahoo algorithms. This is known as their search engine ranking position, SERPS or the natural or organic results.
If you appear in one of these ad positions alongside the SERPS and a viewer clicks on your ad, then you will pay for that click.
Managing Paid Advertising
There is nothing to stop a business managing their own campaigns, however, there are some issues with this route.
- It is time-consuming
- PPC can be complex involving a great deal of data analysis
- The platform and features change frequently, many of which are not obvious
- It can be difficult to get a return on your investment in competitive niches without expert help
Because of these reasons, It requires an advertiser invest time and money if management is kept in house. Most businesses prefer to use management services if they are to get a good return.
There is a better way and that is management with optimization.
Manage & Optimize
- PPC management – providers who simply manage adverts, keywords, and the account settings.
- Management plus optimization with full testing.
To really get a consistent and maximum ROI, both management and optimization are needed.
What are the Costs?
- Monthly management fee only
- Monthly management fee & percentage of expenditure on ads
- Cost per click in addition to advert costs
- A percentage of monthly expenditure on ads only
One Fee - No Extras
1. Consultation & Fact Find
When we have reviewed the information, we can then determine a general strategy, ad formulation, necessary budgets, and specifically your keyword choices and suggestions.
2. Review & Set Up
a. Set up the account with your campaigns, overall settings, and ad groups
b. Add in your keywords (these may be broad, modified, phrases, exact and negatives which are dependent on the overall strategy)
c. Implement the adverts themselves
d. Obtain your approval, as our client
3.Test, data collection & analysis
This provides a starting point for our bidding systems to engage. Client’s accounts are monitored daily to ensure that normal progress is being made on each keyword and enables adjustment as necessary.
This also allows us to gather data on the on the campaign and begin implementing new ad and keyword ideas.
4.Optimization & Split Testing
This gives us valuable metrics like the best keyword groups and CPCs.
Once we are satisfied we have collected enough data we will use our proprietary bidding systems to keep the CPC as low as possible while carrying out daily monitoring each account.
What Happen's Next?
CMS continues to closely monitor the client’s account then perform a monthly review.
We can then begin testing new ads by performing split tests.
Our data collection is key to a successful campaign. The more knowledge we have on which ads convert for your particular audience the better.
Adwords Split Testing – What is it?
It is important for any business using CPC to carry out some form of split testing.
The reason being that some ad groups combined with different keywords get a higher click through rate than others. We can determine what they are.
With this information, we can optimize further and get our clients a higher ROI by lowering their CPC and increasing their bidding power for the same marketing budget.
CMS CLIENTS HAVE MORE BIDDING POWER
This means having an an agency who employs this technique and has analyzed the data correctly.
A higher click through rate (CTR) also improves your quality score which further lowers your cost per click (CPC).
HIGHER QUALITY SCORE WINS
This is because in effect the maximum bid is calculated by your CTR, multiplied by your quality score, even though the bid may have been the same amount in dollar terms.
This is partly because Google determines that the business with the higher quality score is more relevant to the term being searched.
HOW ABOUT BING & YAHOO?
Recently Bing has been growing their share of the paid search market. This is in part likely due to the integration within Windows 10 operating systems of the Cortana feature, similar to that of Siri in iPhone and iPad.
While the traffic will be somewhat lower with Bing And Yahoo, the advantages are there and we offer combined plans with significant savings where a client can run campaigns for Google alone or combine with Bing and Yahoo.
REGULAR CLIENT REPORTING
We understand that the bottom line is what matters to our clients in terms of traffic and ultimately sales conversions.
We, therefore, provide a monthly Google Analytics report which correlates with your campaigns. Here you can see which pages of your site are really attracting the most visitors and where there is room for improvement.
From this, clients will be able to determine the levels of increased traffic, conversions, how long visitors stay on each page and much more data. However, the most important metrics are how successful each campaign has been towards meeting their particular business goals.
Next Steps to PPC Success
Contact Us To Discuss Your Objectives