Web Design & Conversion Optimization
Check Your Existing WebsiteMany Issues Can Adversely Affect Performance
While every website must look visually appealing there is a great deal more to consider than just esthetics.
A great, seamless user experience is vital if visitors are to develop a relationship with your brand or business.
We take great care to listen to our client’s needs and ideas before we even begin on a proposal to redesign or create a new website.
In addition to the look and user experience, a site must be SEO friendly and give the client the best possible chance of ranking highly in all the search engines.
SEO is an ongoing process that cannot safely be done at one point in time, although certain “on page ” aspects can certainly be.
Search engines build up a picture of a website’s trust and authority over a long period of time, taking over 200 metrics into consideration.
This is an area of expertise in which we can definitely help you achieve your business goals. Take a look at our SEO services page which explains more.
What Actually is a Conversion?
Our goal at Clinical Marketing Services is to remove the jargon, so clients understand what we do and how we benefit your business.
Getting visitors to your website is only the beginning. Vistors need to convert to patients, clients or join your mailing list.
This is the science and art of conversion optimization and is part of good website design.
Conversion rate optimization (CRO) is concerned with making the visitors’ journey as easy and smooth as possible to reach the end goal – becoming a client, patient, a sign-up or whatever your business goal may be.
CRO is a technical exercise which looks partly at the data trail that all visitors leave. These are things such as how many pages were viewed, for how long and much more.
From this data, conclusions can be drawn and improvements made – leading to much higher conversion rates.
4. Site Build & Presentation
5. Site Amendments
6. Website Hand Over
All Types of Sites & Platforms
Other solutions are available if required.